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Talking to Yourself: Building an Audience

It was not a simple trajectory and it involved a fair amount of luck, as well as some setbacks. Essentially, the process takes time and persistence to grow your business.

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Building an Audience to Grow Your Business

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Much of the advice online on how to build a massive audience and grow your business looks at the problem as a “build it and they will come” adventure. Or, the advice expects you to only sell a single product or book.

Most of these gurus are more interested in selling you a trick.  They fail to show how much time it took to get to success or they make it seem like it happened overnight.

But what does it really take to grow your business? And how long does it take to build an audience? Here is a case study.

Blog A

Blog A came into place in 2015 to replace an older blog that had lost its audience. It need an overhaul to bring it up to standards and this meant a complete redesign.

The content on Blog A changed and it began to slowly build an audience and grow the business. Redirecting a few old links helped with a slight initial boost, especially because they looked new and updated. The owner of Blog A also posted regularly with high-quality posts at last 3-4 times a week.

The efforts resulted in a rise in traffic from 0 to around 200 views per month. A couple of shares on Reddit gained massive readerships numbering into the thousands, which of course gave an additional boost in growth.

Then other business ventures got in the way and the posting died down, dropping to roughly a post every 1-2 weeks. This resulted in a big slow down in growth and traffic as well.

YouTube Channel A

As a side marketing effort, the owner of Blog A started a YouTube channel. Videos on the channel typically attracted 100 views on average but a couple did well and had several thousands viewers. One of these caused another channel to reach out and offer a partnership. Training and new equipment were provided, leading to a big jump in production quality. This, combined with a good subject, led to one viral hit with 1.5 million views.

That success alone was enough to drive subscribers to around 10,000. However, the channel required consistent effort. This resulted in one or two more breakout hits that helped the channel gain thousands of views for each new video. This traffic then bled into Blog A, upping viewership to several thousand per day for the content placed on the blog much earlier and has helped grow the business. After months of work, this was the first time the blog and the videos gained any real engagement. So you can see it takes time and energy to grow your business.

Blog A is still growing and the owner is now placing more cross content on both the Blog and the YouTube Channel. However, this comes after three years of work and effort to grow the business. It was not a simple trajectory and it involved a fair amount of luck, as well as some setbacks. Essentially, the process took time and persistence. It also helped to have multiple skills to make it possible.

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Michael Sommermeyer