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Category Archive Blog

Unique Selling Proposition

What Makes a Brand Rise Above All Others?

The best brands know their Unique Selling Proposition (USP) and then go and find customers who want what their USP offers. Sometimes a brand is created to fit a group of shoppers and the USP comes out of that market research. Other times, it requires you to think about what you offer that is different from your competitors and how you can showcase that difference.

When it comes to figuring out a USP for your business, you’ll want to  start by taking notes about how your business is different from the competition.

Here are a few ways to get started:

1: Write down the reasons your business is different from the competitors. Look for things that cannot be easily duplicated.

2: Think about 5-10 phrases that apply to your business. These should be keyword phrases that identify your products and  services.

3: Write down the features and benefits in regards to your products and services.

4: Analyze and determine what need you are fulfilling when someone chooses your business.

5: Write a statement as if it were coming from a customer, identifying what’s in it for them. This is key because it helps you look at your business from a potential customer’s perspective.

With this list of 5 critical answers, you’ll be able to form a snapshot of what your business is about and how it differs from others.

This is a great starting point when coming up with an Unique Selling Proposition and finding a unique way to make your brand stand out.

 

generate content

3 Tips to Generate Content Ideas

Generating new content remains one of the best ways to attract eyes and buyers to your services. However, what happens when you run out of ideas for new content? What do you do then? When that time comes, you can use these 3 tips to generate content ideas quickly.

What are your competitors doing?

Keeping tabs on your competitors is important. You’ll know what their latest products are, you can identify any upcoming threats to your business, and you’ll know probably know the latest news in your industry.

Discover what your customers are doing and why they might like to do business with you. Browse their website, their blogs, their social media accounts, their forums, or online directories to find out more. See if you can put your own spin on things and then generate content out of that information.

Make bold predictions

You can check the latest trends in your industry, and try to foresee the future based on this trend. Because you have a better feeling for your customer, anything you suggest will have them in mind, which will go along way toward giving them confidence in your company. When you’ve established your brand as a thought leader in your niche, then it’s okay to make even more bold predictions (a.k.a. educated guesses) about the future.

Ask them where they would like to see their company headed, do they have any trends they have begun to notice, or what do they think is coming that they are not prepared to face. Of course, you can’t exactly see the future, but if your predictions come true, then you’ll only be cementing your status as an industry leader.

What are people asking?

You can find many new discussions on the question and answer sites on the Internet. The top one right now is Quora, but Yahoo! Answers still remain popular. There are also plenty of forums and industry-specific pages and groups on Facebook. Look at Reddit for answers. If you keep your ear to the ground, you’ll find plenty of questions (and answers) you can use to build your content on.

Usually, a specific industry will be talking about the latest trends or worries. Check your blog’s comments and see if anyone has shared something unusual or interesting. You can even ask people on your mailing list to tell you what kind of content they need or want to read.

YouTube Makes Your Business a Star

Sometimes you have to take a leap of faith to engage your on camera audiences. I recently was inspired by the story of a brand that recently made it big by using YouTube. The brand is Charisma On Command, which is all about ways you can present yourself more engagingly and persuade others. The channel has found a direct way to engage its audience. In one video, the creator explained how his success came only once he decided to focus on YouTube and stop concentrating purely on his blog.

Wharton Business School: Entrepreneurship Speech (former private equity Associate)

The difference was immediately apparent. YouTube gave Charisma On Command a way to convey a personality and build a much closer relationship with its on camera audiences. At the same time, the creators were able to stand out with high quality production values and with a channel that looked and sounded instantly engaging.

Another example is BuilderCreator. This video shows off the unique personality of the presenter and details some of the projects he is working on:

I've succumbed to a game of chance! My solution to workload paralysis. BCV1

YouTube is something you should consider if you are currently trying to engage your on camera audiences and grow your business.

Here is why:

Creating YouTube Content is Not as Hard As You Think

You might be think you don’t have what it takes to create a successful YouTube video. Maybe you’re reluctant to go in front of the camera or maybe you don’t believe you have the necessary skills. Well, those fears are unfounded. First off, a lot of successful YouTube channels like ASAPScience and Mr. Sunday Movies don’t ever go in front of the camera. As for editing and polishing your video, well, this can often be done through outsourcing.

You Can Stand Out

When you go on YouTube, you stand out in a way that wouldn’t be possible otherwise. You know those reservations we just addressed? Those are the same reservations held by countless other creators and as such, fewer brands are on YouTube. Video is the fastest growing content area and it really doesn’t take much work.

YouTube Videos Give You a SEO Advantage

Because of this lower competition, SEO on YouTube is much simpler and more effective. If you want to become the top video for a popular search term, it’s a simple matter of creating something great, adding the right keywords and then thinking about how you can link it with other popular videos so it will be a suggested video.

Video is Highly Engaging

Finally, video gives you the opportunity to show your personality, to convey emotion, and to generally engage your audience in a manner impossible with the written word alone. This means people will be much more likely to subscribe and you can even ask them to follow you on social media, or to sign up to your mailing list. All of these results in a better chance at making content to engage your audience.

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grow your restaurant business

Building an Audience to Grow Your Business

Much of the advice online on how to build a massive audience and grow your business looks at the problem as a “build it and they will come” adventure. Or, the advice expects you to only sell a single product or book.

Most of these gurus are more interested in selling you a trick.  They fail to show how much time it took to get to success or they make it seem like it happened overnight.

But what does it really take to grow your business? And how long does it take to build an audience? Here is a case study.

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