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targeted press release

The Benefits of a Targeted Press Release

The old press release went out in the hopes some newspaper would publish it or at least mention your company.

The new targeted press release incorporates audience-building tactics to deliver your message to a potential customer.

The old press release usually failed. The new targeted press release works every time.

From this point on, when we talk about press releases, we are talking about the kind that works every time to deliver your message to potential customers.

There are 3 main benefits to a targeted press release:

  1.  Media interest and attention to your site;
  2.  The traffic this produces; and,
  3.  The benefits in search rankings.

Search rankings come from:

a) the way your page is optimized for your target keyword; and,
b) the number and quality of links to the site mentioned in the press release.

Obviously, you want to post your press release on your own site. This will solidify authority: Google and the other search engines will give you high credit for your credible news. Now, the next step is to find a way to get it out there.

The old method uses a shotgun to send your news out to thousands of sites with the hope it will be picked up and referenced. This is how PR distribution sites work.

What you need to do is make sure your news gets read by millions by using a rifle shot.

A targeted press release guarantees placement of your business announcement in 3 highly regarded news sites with high domain authority.

This strategy works because it directly places three unique articles about your business or service to reach more than 8 million monthly readers. Plus, you have a guarantee that your three articles will pass editorial review or you will receive a refund.

Target 3 Top News Websites 

This is the power of a rifle shot as opposed to a shotgun blast. Your targeted press release hits your target rather than hitting the edges. This strategy can help you reach a wide global audience and build exceptionally strong online PR for your brand.  Plus, each article will include one link to your website’s press release and an image of your product or service. Finally, this option is superior to PRNewsWire/PRWeb as it ensures unique anchor text on each news article on sites with a high domain authority (important to Google, Bing, etc.).

This will improve your reputation and get the word out about your business and the work can be completed in 3 days. You can find out more here.



search engine results

The Basics of SEO and Why You Need Expert Help

When it comes right down to it, Search Engine Optimization (SEO) involves choosing the most appropriate and targeted keyword phrases related to your website. You then work to get those keywords to rank your site in the search engines. This way, when everyone searches for the keywords or phrases it returns your site on the top of the search engine results page. The basic practices behind good SEO comes down to making sure the content of your site fits your keywords, and then working on adding tags or Meta descriptions to further your efforts. SEO also requires link building by creating internal and external link pages.

The most popular search engines are Google, Bing, Yahoo, AOL,, and Baidu.

The methods and ranking algorithms used by the search engines remain top secret. Each company wants to have the best results, get credit for finding the most valuable search-results, and to prevent spam pages from clogging the results. Each search engine may use hundreds of factors to list a website or keyword. Some of the factors used to create a listing and the weight each carries change continually. This is why you hear so much when a search engine like Google changes its algorithm and leaves some folks wondering what happened to the search engine results.

search engine resultsAlgorithms can disagree about how a web page ranks. For instance, one search engine might have a page ranking at #1 while another might rank the page at #200. A page often doesn’t have to be “submitted” to a search engine to be listed. A simple link from a well established website can get the search engines to go to the new site and spider, or comb through, its contents. It will take some days to even weeks from the referring of a link from such a long time website for all the spiders to go to and index the new site.

Each search engine uses a spider to crawl through your website pages and index them to create search engine results . A ‘spider’ is a robot owned by the search engine system to scour information. The spider visits a web site, reads the content on the actual site, the site’s Meta description and tags, and follows any links the site connects to. The spider then returns all that information back to a central depository, where the data is indexed. The spider will visit each link you have on your website and index those sites as well.

The spider will occasionally return to a website to check for any changed or updated information. It depends on the schedule created by the search engine to determine how often a spider will return.

A spider crawls through your website like a worm goes through a book reading your table of contents, the actual content, and ant links and references you have created for the reader. The spider does all of this work very fast and may index up to a million pages a day.

When you ask a search engine to search for a keyword or phrase, the service is actually searching through the index created by the spiders and not actually searching all of the pages on the Web. Different search engines produce different results and rankings because not every search engine uses the same algorithm to produce search engine results.

search engine resultsThe search engine algorithm not only scans for the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing. This used to work, but no more. Keyword stuffing enacts a penalty and pages are ranked lower. The algorithms analyze the way pages link to other pages in the Web and increase ranking based on relevance, importance, and the weight of the content. By checking how pages link to each other, an engine can both determine what a page is about and if the keywords of the linked pages are similar to the keywords on the original page.

We work with the experts at ineedhits to optimize websites and pages for SEO, backlinks, and content review. These people really know their stuff!  They do all of the work for you or they can look at your site and make recommendations to increase your search engine ranking and website traffic. They will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.

Let the ineedhits experts optimize and submit your site to hundreds of search engines!