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YouTube Makes Your Business a Star


Sometimes you have to take a leap of faith to engage your on camera audiences. I recently was inspired by the story of a brand that recently made it big by using YouTube. The brand is Charisma On Command, which is all about ways you can present yourself more engagingly and persuade others. The channel has found a direct way to engage its audience. In one video, the creator explained how his success came only once he decided to focus on YouTube and stop concentrating purely on his blog.

Wharton Business School: Entrepreneurship Speech (former private equity Associate)

The difference was immediately apparent. YouTube gave Charisma On Command a way to convey a personality and build a much closer relationship with its on camera audiences. At the same time, the creators were able to stand out with high quality production values and with a channel that looked and sounded instantly engaging.

Another example is BuilderCreator. This video shows off the unique personality of the presenter and details some of the projects he is working on:

I've succumbed to a game of chance! My solution to workload paralysis. BCV1

YouTube is something you should consider if you are currently trying to engage your on camera audiences and grow your business.

Here is why:

Creating YouTube Content is Not as Hard As You Think

You might be think you don’t have what it takes to create a successful YouTube video. Maybe you’re reluctant to go in front of the camera or maybe you don’t believe you have the necessary skills. Well, those fears are unfounded. First off, a lot of successful YouTube channels like ASAPScience and Mr. Sunday Movies don’t ever go in front of the camera. As for editing and polishing your video, well, this can often be done through outsourcing.

You Can Stand Out

When you go on YouTube, you stand out in a way that wouldn’t be possible otherwise. You know those reservations we just addressed? Those are the same reservations held by countless other creators and as such, fewer brands are on YouTube. Video is the fastest growing content area and it really doesn’t take much work.

YouTube Videos Give You a SEO Advantage

Because of this lower competition, SEO on YouTube is much simpler and more effective. If you want to become the top video for a popular search term, it’s a simple matter of creating something great, adding the right keywords and then thinking about how you can link it with other popular videos so it will be a suggested video.

Video is Highly Engaging

Finally, video gives you the opportunity to show your personality, to convey emotion, and to generally engage your audience in a manner impossible with the written word alone. This means people will be much more likely to subscribe and you can even ask them to follow you on social media, or to sign up to your mailing list. All of these results in a better chance at making content to engage your audience.

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Building an Audience to Grow Your Business


Much of the advice online on how to build a massive audience and grow your business looks at the problem as a “build it and they will come” adventure. Or, the advice expects you to only sell a single product or book.

Most of these gurus are more interested in selling you a trick.  They fail to show how much time it took to get to success or they make it seem like it happened overnight.

But what does it really take to grow your business? And how long does it take to build an audience? Here is a case study.

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